Paloma Martínez Crespo

Work Samples & Media

A showcase of professional work across communications, media, and marketing

• 
  YouTube · Video

  Journalism Chair Mark Raduziner is retiring after 37 years of Career

  • Johnson County Community College
  • Video Producer

  This video, produced for The Campus Ledger, the student newspaper of Johnson County Community College, covers the retirement of Journalism Chair Mark Raduziner after 37 years. Paloma Martínez Crespo produced this content as a Video Producer for the college. Paloma Martínez is recipient of an Honorable Mention by the Kansas Collegiate Media for this story.

  youtube.com Watch Video : Journalism Chair Mark Raduziner is retiring after 37 years of Career (opens in a new tab) →

• 
  YouTube · Video

  HPV Vaccine is Cancer Prevention

  • Missouri Immunization Coalition
  • Director of Communications

  This video was created as part of a campaign to promote the HPV vaccine as a cancer prevention measure. This work was developed by Paloma Martínez Crespo during her role as Director of Communications for the Missouri Immunization Coalition.

  youtube.com Watch Video : HPV Vaccine is Cancer Prevention (opens in a new tab) →

• 
  YouTube · Video

  COVID-19 Facts (Animated)

  • Missouri Immunization Coalition
  • Director of Communications

  This animated, Spanish-language video from the "Community Health Workers Beat the Virus" campaign was created to provide factual information about COVID-19 to the Latino community. This was part of a statewide campaign in English and Spanish created and executed by Paloma Martínez Crespo while she was the Director of Communications at the Missouri Immunization Coalition.

  youtube.com Watch Video : COVID-19 Facts (Animated) (opens in a new tab) →

• 
  YouTube · Video

  HPV Survivor Story: Karen

  • Missouri Immunization Coalition
  • Director of Communications

  This video shares the personal story of Karen, an HPV survivor, to highlight the importance of the HPV vaccine. This was developed as part of a campaign by Paloma Martínez Crespo during her tenure as Director of Communications for the Missouri Immunization Coalition.

  youtube.com Watch Video : HPV Survivor Story: Karen (opens in a new tab) →

• 
  YouTube · Video

  SECRETARIO GENERAL OEA SE REÚNE CON CANCILLER DOMINICANO

  • Telemicro Channel 5 (Dominican Republic)
  • Anchor

  This news report covers the meeting between the Secretary General of the Organization of American States (OAS) and the Dominican Chancellor. Paloma Martínez Crespo produced this content during her role as an Anchor for Telemicro Channel 5 in the Dominican Republic.

  youtube.com Watch Video : SECRETARIO GENERAL OEA SE REÚNE CON CANCILLER DOMINICANO (opens in a new tab) →

• 
  YouTube · Video

  Primer debate hispano de candidatos a alcalde en KC

  • Univision Kansas City
  • Anchor, Reporter, & Associate Producer

  This video features the first-ever Kansas City Hispanic Mayoral Debate. Paloma Martínez Crespo moderated this debate and produced content for it during her role as an Anchor, Reporter, & Associate Producer for Univision Kansas City.

  youtube.com Watch Video : Primer debate hispano de candidatos a alcalde en KC (opens in a new tab) →

• 
  KU Medical Center · Article

  KU Medical Center assists community partners in launching campaign against COVID-19 in multiple languages across Kansas

  • University of Kansas Medical Center
  • Sr. Communications Coordinator

  This news article from the University of Kansas Medical Center details the "Community Health Workers Beat the Virus" campaign. Paloma Martínez Crespo was a Sr. Communications Coordinator at the University of Kansas Medical Center and produced content in multiple languages for this federally funded initiative (RADx-UP) aimed at providing trustworthy information about COVID-19 testing and vaccination to diverse communities across Kansas.

  kumc.edu Read Article : KU Medical Center assists community partners in launching campaign against COVID-19 in multiple languages across Kansas (opens in a new tab) →

• 
  American Journal of Public Health · Research Article

  Lessons Learned From Community Workers Beat the Virus, a Multimedia Campaign Cocreated With Trusted Community Leaders

  • University of Kansas Medical Center
  • Sr. Communications Coordinator

  This article in the American Journal of Public Health analyzes the "Community Workers Beat the Virus" campaign, a project Paloma Martínez Crespo contributed to as a Sr. Communications Coordinator at the University of Kansas Medical Center. The article discusses the lessons learned from this academic-community partnership to improve COVID-19 testing and vaccination rates. Paloma Martínez Crespo is listed as a recipient of an award from the American Journal of Public Health for her contributions.

  ajph.aphapublications.org Read Article : Lessons Learned From Community Workers Beat the Virus, a Multimedia Campaign Cocreated With Trusted Community Leaders (opens in a new tab) →

Professional Experience

• August 2025 – Present

  Marketing & Communications Strategist

  Sweent LLC

  Lead marketing and communications initiatives supporting federal proposal efforts, digital campaigns, and veteran-focused projects. Develop bilingual (English/Spanish) outreach content to strengthen engagement with diverse communities. Support multimedia content creation for health-related and government-focused websites, ensuring accessibility and cultural sensitivity.

• Current

  Content Specialist

  DiPasquale Moore

  Develops and executes comprehensive content and SEO strategy tailored to engage Spanish-speaking audiences across Kansas City, Topeka, Wichita, St. Louis, Denver, Oklahoma City, Tulsa, and Columbia. Creates high-quality, relevant legal content that resonates with Hispanic communities, supporting brand trust and market expansion while driving lead generation.

• 2022-2024

  Director of Communications

  Missouri Immunization Coalition

  Designed and implemented comprehensive internal and external communications strategies. Developed and oversaw advertising campaigns to engage diverse communities, including those chronically underserved. Managed Communications Specialist and Web Admin teams, recruited exhibitors for conferences, and created bilingual statewide campaigns in English and Spanish.

• 2021-Today

  Owner & Principal

  Purple Mind

  Founded boutique digital marketing agency dedicated to conducting comprehensive market research, competitor analysis, and audience insights. Leads team of web developers, graphic designers, and content specialists. Develops and implements customized branding strategies that align with client objectives across various industries.

• 2020-2021

  Sr. Communications Coordinator

  University of Kansas Medical Center

  Produced content in multiple languages for RADx-UP federal grant. Developed multimedia campaigns for Hispanic, Refugee, African-American, and other underserved populations about COVID-19 testing and vaccines. Worked closely with state and local health authorities, interfaced with community and faith leaders, and conducted Spanish-language focus groups.

• 2018-2022

  Anchor, Reporter & Associate Producer

  Univision Kansas City

  Anchored and produced D'Latinos weekday newscast while pursuing Master's degree. Analyzed insights to share key data with production and sales teams. Collaborated with local leaders, authorities, and the public to strengthen media-community relationships. Moderated the first-ever Kansas City Hispanic Mayoral Debate and produced content for digital and traditional media.

• 2018-2019

  Video Producer

  Johnson County Community College

  Produced content for The Campus Ledger student newspaper and created, produced, and provided voiceovers for The Cav Report weekly local TV show. Covered topics including Board of Trustees meetings and stories pertinent to the student body while managing all technical aspects of production.

• 2015-2018

  TV Host

  Univision Nueva Inglaterra

  Produced and hosted Pachanga Latina, a weekly variety-entertainment television show. Conducted high-profile interviews with celebrities, artists, musicians, and prominent Latino community members. Delivered exclusive, widely-viewed artist interviews that enhanced audience engagement and strengthened community connections.

• 2013-2015

  Anchor

  Telemicro Channel 5

  Delivered news broadcasts and conducted interviews for Dominican Republic's leading television network. Covered national and international news, including political developments and diplomatic meetings. Maintained journalistic standards while building audience trust through reliable reporting and professional presentation.